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Field Sales Manager at ABInbev - Copenhagen

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The customer:

ABinbev is the world's leading producer of beer. ABinbev has over 400 different brands worldwide. As some of the best known in DK were Budweiser, Stella Artois, Corona, Leffe and Hoegaarden.

  ABinbev has begun to expand their Nordic team and is therefore looking for a Field Sales Manager. You will work with the market's strongest beer brand and help to ensure continued growth at ABinbev. The task itself will be located in Copenhagen.

In this role you will refer directly to the Country Manager

Main accountabilities:

Join the team growing our brands in the newly created operations in the Nordics. You will lead our off-trade field sales team in Denmark, building the business from the ground up. Managing  the field sales force, will be key to ensuring that we meet our ambitious growth targets.

Furthermore that is expected in the role:

  • Daily / weekly / monthly routines with the Sales representatives
  • Target setting & tracking
  • Implement sales & coaching routines
  • Optimize the visibility of our brands and promotions
  • Carry out daily reports on the objectives set by our CRM tool
  • Increase and ensure the availability of our products and promotions by introducing and tracking our beers 
  • Manage the budget
  • Act as an AB InBev Ambassador: representing our brands, acting as an expert on our products and sharing best practices with the clients.  
  • Support the Key account on projects


  • Team lead experience
  • Strong leadership & coaching skills
  • Prepared to work in a fast paced environment with daily challenges
  • You love beer, strong brands and innovative ways of doing business!
  • You hold a Masters’ degree (or at least a Bachelor’s degree)
  • You were born to deliver an extraordinary customer service  and are result-oriented
  • You are proficient in English and Danish
  • You are proactive and don’t mind occasionally working towards tight deadlines
  • You are a Team Player that can also work autonomously and in a structured way
  •  Excel and Powerpoint is like a member of your family and “analysis” should appear on your ID 
  • Thinking out of the Box is one of your hobby
  • Resilience and Stress-resistance are part of your DNA
  • You are an excellent communicator and feel comfortable working with senior leadership and other departments within an international setting. 
  • Driver license and private car is a requirement. 

Please send in your CV and Application in English

Questions about the position can be made to Ilker Akbas, akbas@nordicretailgroup.com

In this position you will be employed by Nordic Retail Group (NRG) as a consultant, and you will be working full time for our customer. As a consultant at NRG, you get good employment, education in sales and marketing, assignments at exciting customers and the opportunity to create a career in our large, well-developed network in the industry..

We process the incoming applications, accession as soon as possible.

About Nordic Retail Group

The foundation of our business has always been to support brands in order to increase their sales locally and globally. We support a large number of brands both out of a strategic and tactical perspective.

We have a great history and it all started with Sale Nordic back in 1997. In 2003 our sister agency TODAY saw the light. For quite some time, we’ve been planning to merge these two strong brands into one. For one good reason. We believe that one strong company with one brand is better than two separate. This gives us the unity and strength that the market demands. As of today, we are joining forces under one strong name, Nordic Retail Group. As a full service retail agency we offer our clients complete solutions within concept and strategy, creative services and sales support.


Visit www.nordicretailgroup.com for more information


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Or, know someone who would be a perfect fit? Let them know!

Why Nordic Retail Group?

We believe in people who make the real difference in retail. The helpers, the closers, the doers and the promoters.

We call them heroes, they are the ones who make the customer feel welcome and take care of them beyond the purchase.  The ones who make sure that customers leave the store with the right products and knowledge.

Always with a smile on their face and a positive attitude. We are looking for more heroes, are you one of them?

As part of our team you will represent some of the largest and most exciting brands in Sweden, Norway, Denmark and Finland . Explore the opportunities we have right now.

If you can’t find an interesting position today,  please connect with us for future job openings.

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