Field Sales Manager Off-Trade (Retail)

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AB InBev, the world’s leading brewery group, is looking for a Field Sales Manager Off-Trade (Retail) Finland


At AB InBev Our dream is to Bring People Together For a Better World. It’s an ambition that fuels us to take brands into new markets, attract fresh customers, and break boundaries. 

Job Description:

Join an enthusiastic team and take on a key role in growing our international brand portfolio across Retail in Finland.

You will lead our off-trade field sales team, based in Helsinki, building the business for long term success. Driving sales routines and coaching our field sales team will be key to ensure we meet our ambitious growth targets.

The Field Sales Manager will work closely with the Key Account Manager and Marketing team to create additional sales opportunities and drive trade activations within key retail partners.


Main responsibilities:


  • Management
    • Be a leading part of business growth within Key Retailer
    • Build strong relationships with decision maker across retail business
    • Co-operation with Key Account Management / Trade Marketing and other departments to ensuring targets are set and met with the right strategic/activation/promotion plans
    • Able to analyse market data and translating this into strategic decision/actions 
  • Leading the Sales team
    • Regular meetings with your team members
    • Define and optimize target setting and tracking
    • Drive and lead the team to deliver sales objectives
  • Coaching & development
    • Drive improvements of sales techniques, processes and customer visits
    • Organize sales trainings
    • Developing our local talents to strengthen our people pipeline



  • Analytical and commercial experience (Market Data, Pricing calculation, Promotion, ROI)
  • Understanding of and/or experience within local retail landscape (especially Kesko)
  • Sales experience within Off Trade beverage/alcohol segment
  • Understanding of Trade Marketing activations
  • Proven networker, strong at building relationships
  • Team lead experience (people development, working routines, target setting, KPIs)
  • Experience in managing third party sales force/merchandiser
  • Strong leadership, communication, motivation and coaching skills
  • Willing to work in a fast-paced environment with daily challenges
  • Dream Big attitude with keen eye for detail

The employment is fulltime and ongoing. Start date March.

The selection of applicants is ongoing, so apply now via our web form.

Questions about the service can be addressed to Mari Torstila, 0400740268,



Or, know someone who would be a perfect fit? Let them know!

Why Nordic Retail Group?

We believe in people who make the real difference in retail. The helpers, the closers, the doers and the promoters.

We call them heroes, they are the ones who make the customer feel welcome and take care of them beyond the purchase.  The ones who make sure that customers leave the store with the right products and knowledge.

Always with a smile on their face and a positive attitude. We are looking for more heroes, are you one of them?

As part of our team you will represent some of the largest and most exciting brands in Sweden, Norway, Denmark and Finland . Explore the opportunities we have right now.

If you can’t find an interesting position today,  please connect with us for future job openings

Already working at Nordic Retail Group ?

Let’s recruit together and find your next colleague.

  • Alexandra Rickle
  • Eric Olsson
  • Henrik Olsson
  • Ilker Akbas
  • Johan Hallberg
  • Karina Nilsson
  • Louise Person
  • Mari Torstila
  • Ravina R. Bamo
  • Sara Fooladi

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